Many bloggers, content managers, and online publishers aren’t aware that some pages on their blogs are more significant than other pages: in regard to the level of significance, not all blog pages are equal.
Therefore, it’s important to optimize the most significant pages on your blog when initially designing or arranging it in preparation for visitors and potential customers in the future.
If you optimize the most significant pages on your blog, it will be easier for it to attract high traffic results and many conversions, especially if the content on your blog is useful to visitors.
This article provides information on how to tweak your blog and optimize its most significant pages in ways that can improve your blog dramatically, attract higher traffic, and create greater results.
What is blog optimization?
The word “optimization” is very popular on search engines—and the internet in general—because of popular keywords or phrases such as “search engine optimization”—SEO—and “conversion rate optimization”—CRO.
In order for the most significant pages—or most visited pages—of any blog to be optimized as much as possible, first and foremost, users or visitors have to be considered in every regard possible, if not, optimization might not have the desired effect which is to attract high traffic and conversion rates.
Blog optimization is the process of taking certain actions in order to enhance a blog and make it fully functional and effective enough to attract the highest traffic and conversion rates it possibly can. A little bit later in this article, the most significant pages of a blog will be listed, and important steps about how to optimize them will be explained under the sub-heading “steps to optimize the most significant blog pages”.
What are the most significant pages on your blog?
Although the contents on different parts of every blog are important and should be given the utmost consideration, there are some blog pages that are the most significant and can carry the main framework for optimizing your site for traffic and conversions; they are:
1. “Blog” or Blog pages: “Blog” and blog pages are the parts of a blog or site where bloggers inform users/visitors about relevant information or products associated with their businesses or specific subject matters. The information is published to provide solutions, solve users’ problems, or answer potential questions or queries.
2. “Home” page: The home page of a blog usually gives users, visitors, or potential customers the first impression about a particular blog and its business. It is important to make the home page design and visuals attract, engage, and guide or make visitors take further steps on the blog.
3. “Contact Us” page: For many bloggers, the “contact us” page serves as the path for users or visitors to take in order to associate with bloggers. Through the “contact us” page, bloggers can build their businesses and make money from their blogs; the “contact us” page can have a phone number, contact form, or an email address.
4. “About” or “About Us” page: Users, visitors, or customers can use the “about us” page to get more information about a blog or blog owner. The “about us” page usually has a bio or bios, a mission statement, and brief information about the history of the blog or company; client testimonials or recommendations can also be included on it.
Every blog is different or slightly different, but generally speaking, the blog, home, “contact us”, and “about” or “about us” pages are the most significant and often the most visited pages on many blogs.
What are the goals of blog optimization?
There are three major goals for optimizing the most significant pages on a blog; the steps for optimizing the most significant pages flow from the goals:
- To help the user as much as possible.
- To provide the least amount of relevant information that will be most effective. Never forget that the more information you publish on the most significant pages, the less likely most users will go through all the information and be able to recall all of it.
- To help the blogger or blog owner as much as possible.
Steps to optimize the most significant pages on your blog
1. “Blog” or Blog pages
(i) Use an effective title for each blog post, and ensure that each title has a keyword that is relevant to each post.
(ii) Write unique content and ensure the content on each blog post is clear, well organized, doesn’t have grammatical and punctuation errors, and satisfies the reasons why users visited your blog.
(iii) Create internal links between some, many, or all your blog posts. Internal links will help users navigate to other pages that contain relevant information.
(iv) Include a “call to action” (CTA) such as any of the following: “download a free resource”, “share blog post”, etc.
2. “Home” page
(i) Create or build your menu/navigation and make it clear so that visitors can be able to move from your home page and find what they want. Choose a font and font size that is clear and would help users read easily.
(ii) Create and use eye-catching headers or headlines for your categories. Based on the plan you have for your blog, use sub-categories where necessary.
(iii) Include a CTA such as “subscribe to the blog”, etc.
(iv) If you are active on social media, add social media icons on your home page and include a CTA to join your social media platforms or pages.
(v) Create a footer where you can include your blog or company’s legal name and copyright year.
3. “Contact Us” page
(i) Put as much up-to-date contact information as possible, such as email address, mailing address, telephone number(s), etc.
(ii) Include your hours of operation on the blog and the periods of each day when you can be contacted offline.
(iii) If you have testimonials from customers or visitors, insert them because they can be appealing enough to make visitors actually contact you.
(iv) Use CTAs that can motivate visitors to contact you; for example, “Email now”, “Chat now”, etc.
(v) People like to know that their time is appreciated; therefore add “thank you” at the bottom of your “contact us” page.
4. “About” or “About Us” page
(i) Introduce yourself and briefly describe what inspired you to create your blog or business.
(ii) State the goals or aims of your blog, explain what your blog is about, and how it can educate or help visitors.
(iii) Include a CTA such as “opt-in”, and convert your visitors into customers or leads by getting them on your email marketing list.
As a blogger, your aim shouldn’t be only to provide information on your blog, but also to engage visitors, get responses from them, and boost traffic and conversions; you can achieve these goals by optimizing the most significant pages on your blog. Regardless of the nature of your blog or business, and the most-visited pages on your blog, you can attract more engaged users by optimizing the most significant pages on your blog.